100% Production company 100% (formerly HALAL) signed Michael Middelkoop as a commercial director. He was on the roster at Czar in recent years, and he previously served as an art director at agencies including Saatchi & Saatchi, Happiness Brussels, Achtung!, and Dawn, going on to direct for brands such as Adidas, Tele2, Lego, and Asics....
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