MSNBC to Split From NBC News Following Comcast Cable Break-Up
Comcast to MSNBC: It's not us, it's you. NBCUniversal News Group's parent company unveiled an ambitious plan on Wednesday that would spin many of its struggling cable networks off into a separate...
View Article40% of an Ecommerce Brand’s Pmax Buys Were Served on AI-spun MFA Sites and...
The increase in AI-spun made for advertising sites is making it harder for buyers to ensure their ads show up in quality environments, especially when using AI-powered media buying tools like Google's...
View ArticleWhat the Comcast Cable Spinoff Really Means to the TV Industry
It's official. Comcast will spin off its cable network channels, the company confirmed on Wednesday. The networks being spun off into a new company include USA Network, CNBC, MSNBC, E!, SYFY, and the...
View ArticleSweetgreen’s Newest Product Is Indicative of a Larger Problem in Our Industry
Last week, Sweetgreen's newly unveiled Kale Camo Hoodie hit my social feed. My first reaction was: "What a clever way to super-serve mega fans." The company proudly heralded the idea in a press release...
View ArticleWhy Black Culture-Focused Tentpole Events Should Be on Your Brand’s Radar
For years--especially in the last four--we've watched brands expand marketing efforts holistically and prioritize voices of color through organic and paid media placements. However, a continuously...
View ArticleMax Launches New AI-Powered Shoppable Ads Ahead of Black Friday
Warner Bros. Discovery is looking to Max-imize its shoppable ads with new AI-powered formats. Ahead of Black Friday, Warner Bros. Discovery Advertising Sales is announcing two new ad solutions for...
View ArticleDaniel Ramírez Joins Telemundo Las Vegas as MMJ
Daniel Ramirez has joined Telemundo Las Vegas (KBLR), part of Telemundo Station Group, as a multimedia journalist. He made his on-air on Monday. Ramirez joins KBLR after working for Telemundo 33...
View ArticleWWAY Anchor Donna Gregory Dies After Cancer Battle
WWAY anchor Donna Gregory died on Tuesday after a battle with Stage 4 lung cancer. Gregory was diagnosed in early April. "Donna confronted her illness with grace and determination, undergoing...
View ArticleHow The DOJ’s Remedies for Google’s Search Case Will Impact the Ad Industry
Separating Google from its popular browser Chrome--it should go without saying--will have wide-reaching repercussions on the ad industry. The Department of Justice requested a federal judge order...
View ArticleTools of the Trade: Evan Schultz from Le Truc
Tools of the Trade is an AgencySpy feature to help highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top...
View ArticleInside Gap’s Blueprint for Reaching Gen Z With Creators and Nostalgia
Gap is trying to stay relevant with Gen Z. In May, Fabiola Torres was hired as Gap's first global CMO in two years. She's a former Pepsi marketing exec tasked with turning around Gap's sales and...
View ArticleIndependence Pet Holdings Names First Chief Customer and Marketing Officer
Independence Pet Holdings (IPH) which manages 15 brands in North America across pet insurance, pet education, and lost pet recovery, has brought Jared Vestal on board to be its first-ever chief...
View ArticleBluesky Is Having a Moment, But Most Brands Aren’t Ready to Jump In Yet
Bluesky is booming as internet users seek out the comfort of a controlled social media environment. However, the opportunity for marketers remains limited, due to a lack of ad products and a relatively...
View Article5 Gravity-Defying Wicked Marketing Collabs
How much is Wicked's marketing budget? That was the million-dollar question on social media last week when an unverified photo of Paris's Arc de Triomphe seemingly lit up in green and pink to mark the...
View ArticleOvernight Cable News Ratings for Nov. 15-18: CNN and MSNBC’s Lost Weekend
Friday, Nov. 15 MSNBC triumphed over CNN among Adults 25-54 during primetime led by The ReidOut with Joy Reid as the most-watched show in that advertiser-coveted demo. But CNN still claimed bragging...
View ArticleEXCLUSIVE: Geico CMO Damon Burrell To Step Down After Nearly 3 Years
Geico CMO Damon Burrell is stepping down after nearly three years as the insurance giant's top marketer. In a memo obtained by ADWEEK, Geico CEO Todd Combs lauded Damon for leading Geico's marketing...
View ArticleRevolving Door Round-Up: Sean Duffy Is Latest Fox Anchor to Leave for the...
A Fox in the White House: Fox News has been finding itself in the unique position of seeing its on-air talent--most notably Pete Hegseth--potentially move into President-elect Donald Trump's...
View ArticleThe Creative Cases For and Against Jaguar’s Bold, Divisive Rebrand
When you think of luxury, British-founded car marque Jaguar, what is the first image that springs to mind? Perhaps it's the brand's growling cat emblem. Maybe it's Ben Kingsley's starring role in its...
View ArticleLegendary Anchor Chuck Scarborough to Retire from WNBC After More Than 50 years
WNBC anchor Chuck Scarborough has "announced his intention to 'relinquish the anchor chair' after more than a half-century at NBC 4 New York. Scarborough will conclude his record-setting run as the New...
View ArticleMarketing Morsels: Hidden Valley Ranch, La-Z-Boy, Topps & More
The holidays are here, and now is the time to gift our readers some campaigns and news you might not have seen yet. So enjoy this cozy batch of marketing morsels to get you through Turkey Day, Black...
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