How Triller’s CEO Plans to Poach TikTok Creators
As a U.S. ban looms, creators are actively looking for TikTok alternatives that can help them build an audience and surface their content. YouTube's Shorts and Instagram's Reels are the two biggest...
View ArticleRokt Closes $335 Million Secondary Transaction and Merges With mParticle
Rokt is merging with customer data platform mParticle through a $300 million investment. The deal will allow mParticle clients to easily advertise through Rokt, which runs ads on the purchase...
View ArticleDotdash Meredith Lays Off 143 Staff, Citing a Shifting Media Landscape
The digital media company Dotdash Meredith, which is home to dozens of editorial brands including People, Southern Living, and Food & Wine, laid off 143 staff in a round of cuts on Thursday...
View ArticleDonald Trump Wanted to Ban TikTok: Now Will He Be the One to Save It?
President-elect Donald Trump, who takes office the day after the law banning TikTok in the U.S. goes into effect, is reportedly mulling an executive order that would stay the ban by 60 days or 90 days...
View ArticleNew York’s Severance Pop-Up Is a Genius Tie-In to Season 2’s Plot
When Apple TV+ dropped a glass-walled cubicle into New York's Grand Central Terminal on Jan. 14, it seemed like a standard promotional stunt, in this case for Season 2 of its hit sci-fi workplace drama...
View ArticleHere’s How to Watch Donald Trump’s Inauguration
President-elect Donald Trump is set to begin his second term in the Oval Office on Monday, Jan. 20. The Inauguration Day ritual will attract considerable attention as Trump returns to office with a...
View ArticleNFL and Bleacher Report Team Up for Content Rights and Super Bowl Coverage
The NFL is adding Bleacher Report to its team this offseason with a multiyear deal that hopes to turn the Warner Bros. Discovery digital platform's audience and content, as well as the league's...
View ArticleDelta CMO Alicia Tillman on Taking Over the Sphere at CES
Welcome to this episode of the Marketing Vanguard podcast. Host Jenny Rooney speaks with Alicia Tillman, CMO of Delta, fresh from the company's headline-making centennial celebration at the Sphere...
View ArticleRetail Media in 2025: Google’s Big Bets, New Tech and More
Draw the curtain on 2024 with another insightful episode of The Garage featuring Shawn McGahee, head of retail media ads at Google. Shawn joins hosts Dan Massimino and Evan Hovorka with all the details...
View ArticleChanges In Meta’s Ad Prices Show Dollars Shifting There Ahead of TikTok Ban
As advertisers brace for a U.S. without TikTok., Meta's cost-per-thousand-impressions (CPMs) are showing signs of both increased competition and expanded ad inventory, according to three sources. The...
View ArticleDigital Advertising Set for Double-Digit Growth in Retail Media, CTV, and Social
Things are looking positive in the digital advertising world. This week, the Interactive Advertising Bureau (IAB) released its 2025 Outlook report, which digs into ad spending trends for the new year....
View ArticleAs Supreme Court Upholds TikTok Ban, Creators Fret About The Future
On Friday (Jan. 17), the Supreme Court upheld a law that will see TikTok banned in the U.S. on Sunday (Jan. 19). The decision leaves creators searching for other platforms to reach their audiences. For...
View ArticleTikTok CEO Shou Zi Chew Responds to Supreme Court Ruling
Hours after the Supreme Court unanimously upheld a law banning TikTok in the U.S. as of Sunday, the platform's CEO, Shou Zi Chew, posted his response in video form, going out of his way to praise...
View ArticleTikTok Brand Darlings Chart Their Next Steps
Stanley Cups, Charli XCX's Apple dance, Duolingo's "unhinged" green owl mascot, and being "very demure, very mindful." Some things are simply synonymous with TikTok, including the brands that have used...
View ArticleHow News Networks Are Aiding Los Angeles Wildfire Relief Efforts
The wildfires that have raged in the Los Angeles area since Jan. 7 have resulted in large-scale amounts of property destruction and people displacement. With the death toll still climbing and over...
View ArticleSome News Influencers Have Already Lost Ad Revenue As TikTok Ban Nears
Back in the 2010s, journalists and the legacy media outlets that employed them famously pivoted to video on digital platforms like Facebook and Twitter. In 2020, they pivoted to TikTok. As the world...
View ArticleWith the TikTok Ban All but Confirmed, Here’s Where Marketers Can Still Focus...
As the U.S. Supreme Court upholds the TikTok ban, brands and publishers are grappling with how to maintain their connection to young consumers. The reality of losing TikTok has sparked reactions...
View ArticleBrands That Invest In Immersive Experiences Must Change The Way They Think...
This post was created in partnership with Infinite Reality Immersive experiences are changing how brands, creators, and audiences engage online. And marketers who immerse themselves in technology like...
View ArticleTicker: CNN Settles Zachary Young Defamation Case
Top of the Ticker: CNN has been found liable by a Florida jury in its defamation case brought by Navy veteran Zachary Young. Young had accused the network of inflicting financial harm as a result of...
View ArticleHere’s How Reporters Are Covering the Los Angeles Wildfires (Updated)
Updated at Jan. 17 at 5 p.m. ET with new details, stories and behind the scenes images The eyes of the country remain on on Los Angeles, where 2025's first climate-related disaster is playing out in...
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