Week of Jan. 20 Morning News Ratings: Today’s Total Viewer Lead Is on Thin Ice
NBC News' Today continued to be America's most-watched morning show in total viewers and the advertiser-coveted demo of Adults 25-54 for the week of Jan. 20. However, the newscast's total viewer count...
View ArticleNerds Super Bowl Ad Teaser Raises the Bar With Shaboozey
It isn't the Beyonce Bowl, but Shaboozey will have to make do with a Nerds Super Bowl ad for his second big NFL showing. After being notably ignored at the Country Music Association (CMA) awards...
View ArticleBridging Health Benefits and Retail for Seniors With Soda Health
In this episode of the Brave Commerce podcast, hosts Rachel Tipograph, founder & CEO of MikMak, and Sarah Hofstetter, president of Profitero, dive into the untapped potential of Medicare Advantage...
View ArticleWeek of Jan. 20 Evening News Ratings: NBC Nightly News Scores Week-to-Week Gains
The first week of President Donald Trump's second term did not yield any significant news bumps for the evening news broadcasts despite being filled with administration news. NBC Nightly News with...
View ArticleWhat to Know About McDonald’s New CMO Alyssa Buetikofer
Yesterday (Jan. 27), McDonald's announced that its chief marketing officer (CMO), Tariq Hassan, resigned. The fast food giant's USA president, Joe Erlinger, posted a message on the company's site...
View ArticleTiffany Edwards to Lead DEI at Publicis as it Revamps ESG Strategy
Publicis Groupe has filled its chief diversity officer role in the U.S. and unveiled a new DEI strategy, after Geraldine White was removed from the position at the end of last year. Tiffany Edwards has...
View ArticleTikTok in the White House? Karoline Leavitt Says New Media Newsers Can Cover...
There's a new administration in the White House--and a new class of journalists will be covering it. President Donald Trump's press secretary Karoline Leavitt presided over the first press conference...
View ArticleHands-Free Living: The Rise of Smart Wearables and AI
On this episode of The Speed of Culture Podcast, Matt Britton talks with Shachar Scott, vice president of global marketing at Meta Reality Labs. She explores the rapid rise of Ray-Ban Meta sunglasses,...
View ArticleWhat’s Going on at WTIC in Hartford?
WTIC in Hartford is starting the year off without a few reporters and staffers. Three reporters have left the Fox affiliate since the start of the year. The Laurel reports that "up to a half dozen...
View ArticleRobert Kraft’s Foundation to Combat Antisemitism Will Air Its Second Super...
Tom Brady and Snoop Dogg appear in a teaser for the second consecutive Super Bowl buy from the Foundation to Combat Antisemitism, which gives a cryptic preview of the content that serves as the...
View ArticleCharter Communications Facing Lawsuit in Death of Dylan Lyons in 2023
Charter Communications, the parent company of Orlando, Florida's Spectrum 13, is facing a lawsuit in the death of reporter Dylan Lyons. Lyons, 24, and T'Yonna Major, 9, both died on February 22, 2023,...
View ArticleSmoothie King Taps Caliber’s Claudia Schaefer as CMO
Smoothie King has named Claudia Schaefer as chief marketing officer (CMO). She'll now oversee the brand's marketing, driving traffic and sales. Her remit will include repositioning Smoothie King in the...
View ArticleSearch is On for NBC Chicago Employee Kevin Spencer Missing Since Friday
NBC Chicago employee Kevin Spencer has been reported missing after he didn't arrive for work this week and his family said they have been unable to reach him. Spencer works in the IT department at the...
View ArticleLeadership and Growth: Insights From Michael Kassan, Founder and CEO of 3C...
Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Michael Kassan, founder and CEO of 3C Ventures. In this conversation, recorded at CES 2025, they discuss the...
View ArticleWeek of January 20 Cable News Ratings: Trump’s First Week in Office Lifts All...
This is TVNewser's basic cable network ranker and cable news report for the week of Jan. 20, 2025. Coverage of Donald Trump's inauguration and the news that followed his return to the White House...
View Article4 Brand Challenges Facing McDonald’s New CMO
The guard is changing at the Golden Arches as longtime chief marketing and customer experience officer Tariq Hassan departs and is replaced by Alyssa Buetikofer. Currently chief marketing officer (CMO)...
View ArticleAKQA Americas Restructures Leadership Team
On the heels of a global restructure, AKQA has unveiled a new leadership team in the Americas. Tesa Aragones, formerly president of North America, has been elevated to CEO of the region, a first for...
View ArticleWelch’s Is Looking for a New Agency for Its Sparkling Juices as It Moves Away...
Food company Welch's is conducting an agency review for its portfolio of sparkling juices, ADWEEK has learned. The brand confirmed that it is handling the review internally, and declined to disclose...
View ArticleHow News Outlets Covered the Washington, D.C. Plane Crash
News outlets went into breaking news mode on Wednesday night when an American Airlines flight collided with a military helicopter over the Potomac River while approaching Reagan National Airport in...
View ArticleTwenty-Five Years Ago, Tech Startups Blew Fortunes on the Worst Super Bowl...
You had to see it to believe it, and 84 million people did. There, in the middle of Super Bowl 34 back at the turn of the new millennium--and in the company of the world's biggest advertisers--was a...
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