Wednesday, Feb. 5 Cable Evening News Ratings: The Five and Jesse Watters...
Fox News' The Five and Jesse Watters Primetime were the only shows to see over four million total viewers. Meanwhile, MSNBC landed in second place in the Adults 25-54 demo during primetime, and all of...
View ArticleAndrea Mitchell Tributes Pour in for Her Final MSNBC Newscast
Andrea Mitchell brought the curtain down on her career as an MSNBC anchor on Friday. The veteran journalist has been the face of the network's noontime hour since 2008 as the host of Andrea Mitchell...
View ArticleTicker: Fox & Friends Warms Up for the Super Bowl
Top of the Ticker: The Fox & Friends road series Breakfast with Friends hit the road to celebrate the teams playing in Sunday's Super Bowl extravaganza. On Thursday, Kansas City Chiefs fan Steve...
View ArticleHims & Hers Super Bowl Ad Under Fire From Trade Group, Senators
The Super Bowl debut by digital healthcare company Hims & Hers is now listed on the injury report as questionable, following attempts by a pharmaceutical industry trade group and two senators to...
View ArticleSenators Accuse Google, Amazon, and Others of Monetizing Site That Hosts...
Senators Marsha Blackburn (R-TN) and Richard Blumenthal (D-CT) on Friday launched a probe into the practices of four adtech leaders and two industry accreditation bodies, in response to a new report...
View ArticleHere’s Roundup for The Week Ending February 7
Happy Friday to all who celebrate! In this week's edition of stories we didn't post for one reason or another, we see the usual churn and burn in local stations while a Pennsylvania anchor sues over a...
View ArticleAd Buyers Blast Google, Amazon, and Others After Ads Appear on Site Hosting...
Ad buyers are pointing the finger at Google, Amazon, and brand safety firms like Integral Ad Science and DoubleVerify after a report from research firm Adalytics claimed that ads for top brands like...
View ArticlePappy the BiPedal Poodle Will Walk You Into the Weekend
NBC Chicago recently had a special guest come on set to make an attempt at a world record. Pappy the Poodle, who can be bipedal, paid a visit to the NBC owned station, which doesn't sound all that...
View ArticleHow Fox Deportes and Telemundo Are Reaching Hispanic Sports Fans
According to the Census, there are more than 60 million Hispanic people in the United States. And out of that number, the NFL has 15.4 million avid Hispanic and Latinx fans in the U.S, per a...
View ArticleKraft Heinz’s CMO on the Secret Sauce Behind Its Mustard Collab
Kendrick Lamar is gearing up for the biggest performance of his life at the Super Bowl Halftime show on Sunday. But let's rewind to November 2024 when his surprise album "GNX," received the meme...
View ArticleThursday, Feb. 6 Cable Evening News Ratings: MSNBC Finishes 2nd in the Demo
MSNBC finished ahead of CNN in the battle for Adults 25-54 viewers, with the network claiming the No. 2 demo spot in both primetime and total day. The Five was Fox News' most-watched program in the...
View ArticleFox to Drive IndyCar Viewership With Super Bowl Promo Blitz
The Kansas City Chiefs aren't the only franchise going for a three-peat on Sunday. Fox has revealed to ADWEEK that it will air three different IndyCar promos before and during Super Bowl 59. The spots...
View ArticleDan Levy and Heidi Gardner Hope Homes.com Super Bowl Ad Is the Best
Dan Levy and Heidi Gardner once again reprised their roles as the Homes.com owner and top sales executive, respectively, for ads airing in this year's Super Bowl 59. Homes.com has two 30-second spots...
View ArticleSuper Bowl Instant Replay: Marvel’s Thunderbolts Looks Like a Real...
THE AD: You've heard of the Suicide Squad? Meet the Thunderbolts, the Marvel Cinematic Universe's own team of villains. Assembled from previous Marvel phases, the crew includes Yelena Belova aka the...
View ArticleThe Secret Service Is Running anAd to Promote Recruitment Around the Super Bowl
President Donald Trump is the first U.S. sitting president to attend the Super Bowl. And the United States Secret Service is trying to make a splash around his attendance by kicking off a new...
View ArticleSuper Bowl Instant Replay: Doritos Crash the Super Bowl Ad Wins on Level...
THE AD: In "Abduction," which is the winning ad for the Doritos Crash the Super Bowl contest, an alien tries to steal Doritos via its spaceship tractor beam; however, a hungry earthling doesn't want to...
View ArticleCreatives React: Adam Devine is Authentic in Cirkul’s Super Bowl Ad—But Does...
Tampa-based water bottle brand Cirkul, founded in 2016, is ready to amp up its brand awareness--hence, its debut in the Super Bowl. The ad was conceptualized in-house by the brand's founders, Andy Gay...
View ArticleSuper Bowl Instant Replay: Staying Hydrated Is Serious Business in Cirkul’s Ad
THE AD: In waterbottle brand Cirkul's first Super Bowl spot, comedian Adam Devine goes grocery shopping. When his wife call him to remind him to pick up a bottle of Cirkul, he realizes it's unavailable...
View ArticleSuper Bowl Instant Replay: Michelob Ultra Tastes Good, Apparently
THE AD: Actors Willem Defoe and Catherine O'Hara hustle pro-athletes NFL legend Randy Moss, Olympic gold medalist Ryan Crouser, and WNBA Champion Sabrina Ionescu in a pickleball tournament. The prize?...
View ArticleSuper Bowl Instant Replay: Ritz is Salty at the Expense of Funny
THE AD: At the fictional Ritz Salty Club, located in Utah's salt flats, members walk around expressing their inner saltiness. This includes famously salty actors Aubrey Plaza and Michael Shannon, who...
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