Trump Could Be a ‘Real Positive’ for Industry Consolidation, Says WBD CEO
The numbers $9.6 billion -- WBD's reported revenue for Q3, a 3% decrease compared to the prior-year quarter. $135 million -- WBD's net income for Q3 due to the $1.6 billion pre-tax cost, which the...
View ArticleTrump’s Victory Signals Significant Shifts In Media Persuasion
Democrats spent $460 million more on traditional advertising promoting Vice President Kamala Harris than Republicans spent bolstering former President Donald J. Trump. The fact that they still lost...
View ArticleJoe Biden Delivers 1st Post-Election Speech: ‘A Defeat Does Not Mean We Are...
Wednesday afternoon saw Vice President Kamala Harris delivering her concession speech to end the 2024 presidential cycle. President Joe Biden offered a short postscript on Thursday morning, addressing...
View ArticleA Deeper Dive Into Election Night 2024 Ratings: Fox News Leads All Networks
Election Night ratings are in and Fox News was viewers' network of choice on Tuesday. FNC attracted 10.3 million total viewers and 3.1 million viewers in the advertiser-rich Adults 25-54 demo during...
View ArticleAbigail Degler to Join WMAR in Baltimore as Meteorologist
Abigail Degler will join ABC affiliate WMAR in Baltimore, Maryland as a weekday meteorologist. Degler previously worked as the weekend morning meteorologist at WJZ in Baltimore, MD. Before moving to...
View ArticleDealmaking and M&A Should Flow In 2025, But That’s Not All Down to Trump
Warner Bros. Discovery chief David Zaslav is not the only CEO anticipating that a new president will be "positive" for the industry. With President-elect Donald Trump heading back to the White House,...
View ArticleMcCann Worldgroup Taps Jordan Doucette as CCO of Canada
McCann Worldgroup has hired creative leader Jordan Doucette as chief creative officer, McCann Worldgroup, Canada, where she will oversee all creative operations across Canadian offices, including...
View ArticleHow Doe-Anderson Brought Multicultural Marketing Into the College Classroom
The minority population (better described as the "emerging majority") currently makes up 42% of the U.S. population and is expected to exceed 50% by mid-century. This group--including Hispanic, Black,...
View ArticleThe Trade Desk Reports Strong Earnings, Forecasting a More ‘Cautious’ Google
The numbers $628 million - Q3 revenue, beating analyst expectations of $619.85 million. That's growth of 27% year-over-year. Over the last 11 quarters, The Trade Desk has had growth of over 20%. $94.2...
View ArticleAgencies Brace For Cultural Upheaval Under Second Trump Presidency
While U.S. citizens process Tuesday night's election results, brands their agencies are on the brink of a cultural shift that will impact how they speak to consumers and broach societal issues. Many...
View ArticleParamount Sees Streaming Success, TV Declines in Third Quarter
The numbers $49 million -- Paramount notched an operating profit of just $49 million--barely above breakeven--but it's the second quarter in a row of profitability for the network. $6.73 billion --...
View ArticleHere’s the Roundup for the Week Ending November 8
Happy Friday to all who celebrate. What a week it's been regardless of your political beliefs. (I was going to write "regardless of where you lean politically" but no one seems to lean anymore, they...
View ArticleLiquid Death and Dr. Squatch Debut ‘Soap for Psychos’
In a scene that's played out a zillion times in the long history of soap commercials, a half-naked male model lathers up in a mildly suggestive but still safe-for-work product demo. But what if the...
View ArticleVideo Uploads on LinkedIn Have Grown 34% Year-Over-Year as the Platform Makes...
LinkedIn is becoming a bigger platform for creators. The social platform for professionals is a growing tool for creators to build an audience and get brand deals. Creators like Gen Z public speaker...
View ArticleThredUp Wants to Bring Social Commerce to Thrift Shoppers
ThredUp is diving deeper into social shopping. The online thrift shop has hired a head of social commerce in a new role it announced today. Danielle Vermeer, who co-founded a thrifting app called...
View ArticleDisney’s Holiday Film Introduces an Unlikely Dynamic Duo: A Boy and His Octopus
Timon and Pumbaa, Anna and Elsa, Woody and Buzz, Pinocchio and Jiminy Cricket. Many Disney duos have captured viewers' hearts over the years. Now it's the turn of "The Boy and The Octopus." The...
View ArticleR3 Acquired by MediaSense
Marketing consultancy R3 has been acquired by MediaSense, the companies shared on Tuesday. Terms of the deal were not disclosed. U.K.-headquartered MediaSense offers media advisory services for...
View ArticleScripps Names Teresa Morgan GM of WFTS in Tampa
The E.W. Scripps Company has promoted Teresa Morgan to vice president and general manager of WFTS in Tampa, effective January 1. Morgan has been with the ABC affiliate since 2003 and currently serves...
View ArticleIndie OOH Agency Billups Doubles U.K. Footprint With Acquisition of...
U.S-headquartered out-of-home (OOH) indie agency Billups has acquired U.K.-founded outdoor specialist Mediabridge. The purchase will double Billups' U.K. footprint, its global chief executive (CEO)...
View ArticleADWEEK’s Fastest Growing Agencies 2024 Are Defying the Odds
Access the entire sortable, interactive list of ADWEEK's 2024 Fastest Growing Agencies and read their stories here. At a time when companies are facing pressure from inflation, economic uncertainty,...
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