Future-Proofing Finance With Empathy and Innovation
In this episode of The Speed of Culture Podcast, Suzy founder and host Matt Britton sits down with Beth Wood, evp and CMO at Principal Financial Group. Wood shares her insights on navigating financial...
View ArticleInside Amy Reinhard’s ‘Whirlwind’ First Year as Netflix Advertising President
Amy Reinhard's first year as Netflix's ad sales president has "definitely been a whirlwind," in her words. Reinhard stepped into Netflix's top advertising role in October 2023, following the departure...
View ArticleTonal’s Epic, Cinematic Ad Is a Departure for the Fitness Category
Tonal, a smart home gym looking for a holiday sales boost, has dropped an epic long-form commercial shot entirely in black and white and set in the Victorian era. A major departure for the fitness...
View ArticleHow Disney Realigned Its Ad Sales to Reach More New Advertisers
Disney Advertising wants more brands to know, "You've got a friend in me." The company recently told ADWEEK it realigned the organizational structure of its ad sales to better reach midmarket...
View ArticleFive Expert Tips for Brand Marketers Thinking of Collaborating with a K-pop Act
Ever since McDonald's rang up double-digit sales increases in 2021 with its BTS Meal, American brands have lined up to do endorsement deals with K-pop stars. Coca-Cola, American Express, Levis, and...
View ArticleWongDoody Expands Leadership Team with Laura Davis as Managing Director US
Creative and digital transformation agency WongDoody, an Infosys company based in Seattle, has named former Monks global chief client officer Laura Davis to the newly created role of managing director,...
View ArticleGray Owned Maine Station Cuts Newscasts
Gray-owned WAGM in Presque Isle, Maine is cutting some of its locally produced newscasts. WAGM announced the move last Thursday on social media. WAGM will be joining forces with WABI, it's Gray Local...
View ArticleKMSP Chief Meteorologist Ian Leonard Getting Treated for Skin Cancer Return
Minneapolis chief meteorologist Ian Leonard said his skin cancer has returned. In a blog, posted to the Fox owned station's website, Leonard told viewers about the diagnosis. "Knock knock. Who's there?...
View ArticleOlipop Steps Up Marketing With Its First Holiday Ad Starring Two...
These yetis aren't hiding in the Himalayas, they're ice skating on the local pond and caroling through the neighborhood in a new campaign for alternative soda brand Olipop. While the goal in this...
View ArticleWeek of November 4 Cable News Ratings: Election Week Boosts Fox News to Best...
This is TVNewser's basic cable network ranker and cable news report for the week of November 4, 2024. President-elect Donald Trump's defeat of Vice President Kamala Harris in the 2024 presidential...
View ArticleAmazon Confirms Shutdown of FAST Service Freevee
Freevee, we hardly knew ye: Amazon confirmed late Tuesday that it will shut down the FAST (free ad-supported streaming television) service, which debuted as IMDb Freedive in January 2019. Moving...
View ArticleResume Rewind: Linqia VP Keith Bendes on the Power of Being Multifaceted
"I did have a very nontraditional career," Keith Bendes, vice president of strategy at influencer marketing agency Linqia, told ADWEEK for video series Resume Rewind, sponsored by entertainment wiki...
View ArticleFrom Dora to Bluey: What Marketers Need to Know About the ‘No Sabo Kids’
As a Latina mother and marketer, raising bilingual children in today's media landscape is both a joy and a challenge. Growing up, shows like Dora the Explorer didn't just entertain me--they helped me...
View ArticleDonald Trump Names Fox News’ Pete Hegseth as Defense Secretary
President-elect Donald Trump announced Tuesday that Fox & Friends Weekend co-host Pete Hegseth is his pick to run the Department of Defense. As a result of this nomination, Hegseth will depart his...
View ArticleWhy Disney+ Is Offering Global Holiday Sponsorship for the First Time
Disney is preparing to be a worldwide destination for brands this season, rolling out its first global Disney+ holiday sponsorship offering. For the first time, Disney Advertising is now offering...
View ArticleKetel One Collabs With Patrick Schwarzenegger to Give Brand a Modern Twist
Patrick Schwarzenegger is more than a simple drink slinger in the new Ketel One holiday ad--he's a concierge for his customer's flawless evening, upgrading a dinner reservation, nixing the inclement...
View ArticleOvernight Cable News Ratings for Nov. 8-11: CNN and MSNBC Experience...
Friday, Nov. 8 Fox News more than tripled CNN and MSNBC's combined audiences among primetime total viewers and as well as the Adults 25-54 primetime demo. MSNBC also experienced a steep drop in the...
View ArticleAnother Gray Station Shares Resources. Drops Local Newscasts
Another Gray-owned station is sharing resources to produce newscasts. This time, the 4 p.m. and weekend news for Hazard, Kentucky CBS affiliate WYMT will originate from sister station WKYT in...
View ArticleWTAE in Pittsburgh Names Lily Coleman Weekend Morning Anchor
Lily Coleman has been named weekend morning anchor for WTAE in Pittsburgh, Pennsylvania. Coleman will anchor alongside meteorologist Jill Szwed for the ABC affiliate's 5 to 7 a.m. and 8 to 10 a.m....
View ArticleComcast, Disney, and IBM Are Among Advertisers Returning to X After Ad Freeze
X's former top advertisers including Comcast, IBM, Disney, Warner Bros. Discovery, and Lionsgate Entertainment, have resumed ad spending on the platform this year, albeit at much lower rates than...
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