Mondelēz Puts Ritz Front and Center in 2025 Super Bowl Ad
A Super Bowl spread is only as good as the cracker holding it. Ritz crackers is entering the Super Bowl advertiser lineup for the first time this year, with a 30-second spot by The Martin Agency,...
View ArticleWhat to Watch on the ESPN Tile on Disney+
Disney+ is adding a new player to the roster, with ESPN now coming onto the streaming platform. As it did with its Hulu tile on Disney+ earlier in the year, Disney is now bringing an ESPN tile to the...
View ArticleOpenAI Finds Its First CMO In Ex-Coinbase Marketing Chief Kate Rouch
OpenAI has found its first chief marketing officer (CMO) in former Coinbase CMO Kate Rouch. At OpenAI, she will oversee marketing AI chatbot ChatGPT to consumer and enterprise audiences, reported Ad...
View ArticleWhy AI Design Needs Metaphors to Bridge the Gap With Consumers
On the day of the release of ChatGPT 4.0, OpenAI CEO Sam Altman tweeted "her"--a reference to the 2013 science fiction film in which an AI chatbot named Samantha, voiced by Scarlett Johansson, develops...
View ArticleTy Steele to Anchor Evenings at WDIV in Detroit
Ty Steele will join Detroit NBC affiliate WDIV as anchor for the stations 5, 6 and 11 p.m. newscasts. Steele will work alongside Kimberly Gill, Kim Adams, and Hobie Artigue beginning December 16. He'll...
View ArticleAllen Media Makes Cuts at Wisconsin Stations
Keith Edwards who has worked at Eu Clair, Wisconsin ABC affiliate WQOW since 1981 is one of many staffers who have reportedly "vanished from the station this week," according to Volumeone.org. The...
View ArticleHow Citi CMO Alex Craddock Balances AI’s Power With Human Creativity
Citibank's chief marketing and content officer Alex Craddock believes that despite the power of AI, the magic of great creative still comes from humans. Craddock joined Citi in May from BlackRock after...
View ArticleTools of the Trade: Alysha Light of Flight PR
Tools of the Trade is a feature to help highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top form, from a...
View ArticleAdriana Mendez Named AM Anchor at WTMJ in Milwaukee
Adriana Mendez will join Milwaukee, Wisconsin NBC station WTMJ as the station's new morning anchor. Mendez will co-anchor alongside Tom Durian. She replaces Symone Woolridge, who announced her...
View ArticleWeek of Nov. 25 Cable News Ratings: Audiences Have Little Appetite for News...
This is TVNewser's basic cable network ranker and cable news report for the week of Nov. 25, 2024. The long Thanksgiving holiday resulted in all three networks experiencing week-to-week declines in...
View ArticleMercedes F1 Bids an Emotional Farewell to Lewis Hamilton as Iconic...
It's the end of an era for both Mercedes and Formula 1 star Lewis Hamilton as one of the most iconic partnerships in racing reaches the finish line. Ahead of Hamilton's final race for Mercedes in the...
View ArticleVox Media Announces Layoffs, Reorganizes Its Lifestyle Properties
The digital media company Vox Media is implementing layoffs and a substantial restructuring of its lifestyle properties, according to an internal memo obtained by ADWEEK. The changes will primarily...
View ArticleLiquid Death and Depend Drop ‘Pit Diaper’ so You Don’t Miss Any of the Show
If this was ever a discreet, below-the-radar trend--wearing adult diapers to live concerts so as not to miss a moment of the show--it's not anymore. That's because Liquid Death, which doesn't do...
View ArticleWhy Isn’t Firearms Marketing Regulated Like Tobacco?
Throughout my career in media, I have observed many industries in which responsible marketers practice self-regulation or strictly adhere to government regulation. Why? Because marketers and the media...
View ArticleExecutive Moves Hint at Big Plans for Publicis Connected Media
Publicis Groupe is looking to ride the growth wave of its Publicis Connected Media unit--which includes its digital experience agencies, martech firm Epsilon, influencer marketing shop Influential,...
View ArticleOpenAI Gears Up for a Blockbuster 2025: Big Moves, Big Risks, and Potentially...
With a valuation of $157 billion and a string of strategic moves, OpenAI is setting the stage for what could be a transformative 2025. The company is pushing to dominate the AI landscape by recruiting...
View ArticleUnlikability Could Be Your Brand’s Secret Weapon
Cue the scene: me, 14 years old, sitting in the bleachers at my middle school dance. Not one girl wanted to dance with me. I couldn't figure it out. I had what I thought were top-tier dance moves. But...
View ArticleHome Depot’s Secret to Finding Its Boy-Next-Door Models: Hire the Boy Next Door
Of all the creative assets in a brand marketer's toolkit, few are as humble (or essential) as the lifestyle photo--those stills and videos that feature a smiling model appearing alongside the product....
View ArticleEd Trauschke to Retire from WNCN in December
Veteran news director Ed Trauschke is retiring from Raleigh, N.C. CBS affiliate WNCN. He joined the station in 2017. His last day at WNCN will be Friday, December 20, 2024. "For the last seven years Ed...
View ArticleAllen & Gerritsen Spins Off Customer Technology Agency CeCo Digital
Allen & Gerritsen (A&G) has launched a customer experience technology agency, CeCo Digital, to help marketers keep and grow loyal customers beyond the sale. The agency has tapped Bain partner...
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