How Razorfish Walks Advertisers Through the Chaos of CES
ADWEEK is shadowing Razorfish at CES this week. Follow along for more behind-the-scenes reporting from the event. The Consumer Electronics Show showcases the latest technology across the globe at the...
View ArticleAgencies Are Spending More on TikTok Ads This Year Despite US Ban Uncertainty
Looming uncertainty over a potential U.S. TikTok ban is not putting off advertisers from committing ad spend to the platform. In fact, agencies are pledging a year-over-year increase in ad dollars in...
View ArticleWhat Brands Are Doing to Help Los Angeles Fire Victims
As the fires in Los Angeles continue to rage, swallowing up homes and businesses from Malibu to Altadena, Airbnb was one of the high-profile brands to help those affected across Los Angeles County,...
View ArticleRevolving Door Roundup: Jenna Bush Hager’s New Friends Include Scarlett...
Friendly Additions: Hoda Kotb's departure from the Today franchise has left a big hole in NBC News' flagship morning show, particularly for its fourth hour. So Jenna Bush Hager is bringing in some...
View ArticleMarisa Thalberg to Head Marketing for the New Combination of JCPenney, SPARC...
JCPenney and SPARC Group joined forces to form Catalyst Brands, a new combination of iconic retail brands uniting Aeropostale, Brooks Brothers, Eddie Bauer, Lucky Brand and Nautica with JCPenney and...
View ArticleNext Is Now Women’s Sports Docuseries Wants More Brands on Its Team
Getting women's sports a larger share of overall sports coverage is a team effort, and Religion of Sports, Ensemble, Deep Blue Sports + Entertainment, and Roku have combined forces to attack that goal....
View ArticleAmazon Is Reportedly Exploring Investments in Original News Programming
There may be a new kid on the news media block. Variety reports that Amazon is exploring investments in more original news programming on its Prime Video platform. Those discussions follow the...
View ArticleThe Supreme Court Is Hearing Arguments on the TikTok Ban Today. Here’s What...
The average age of people paying attention to Supreme Court proceedings may never be younger than it will likely be today (Friday) when the next steps toward determining the fate of TikTok will be...
View ArticlePeacock President Kelly Campbell Confirms Exit
After three years of leading NBCUniversal's Peacock streaming platform, Kelly Campbell is stepping away from her role as president. Puck was the first to report on Campbell's departure this week, and...
View ArticleThe Biggest Agentic AI Trends at CES 2025
If you've been coming to CES for the past decade and hit the marketing panels and keynotes, you would think that every year promises a transformation for our business. This year, the pablum finally...
View ArticleBooze-Free Brand Gets the Party Started in New Retro-Cool Ad
Participating in Dry January has some obvious health and wellbeing benefits--like better sleep, less brain fog and fewer calories ingested--but it's kind of a drag, right? Isn't it all about...
View ArticleHoda Kotb Says an Emotional Goodbye to Today
Hoda Kotb said farewell to Today on Friday morning after a 17-year plus stint as part of NBC News' flagship morning franchise. It was a two part farewell for Kotb, who first bid goodbye to her main...
View ArticleTikTok Is Silent About How Creators Should Prepare for a Potential Ban but...
The potential TikTok ban might leave casual users frustrated as they look for ways to enjoy funny animal videos or explore the latest book series. However, content creators and their agencies are...
View ArticleA Skeptical Supreme Court Weighs TikTok’s Future in the U.S.
In a case with far-reaching implications for the future of social media, the Supreme Court today reviewed oral arguments on a federal law that could force TikTok to shut down in the U.S. in about nine...
View ArticleTicker: NBC News and CNN Schedule Los Angeles Wildfire Specials
Top of the Ticker: As the California wildfires continue to wreak unimaginable destruction on the Los Angeles region, NBC News will take a closer look at the calamity with a special primetime report,...
View ArticleHere’s What Top Marketing Execs Learned at CES 2025
The Consumer Electronics Show wraps up tomorrow, but many marketers and advertisers have already fled Las Vegas after a packed week of panels, meetings, floor tours, tech demonstrations, parties, and...
View ArticleMeta Becomes the Latest Major Company to Pull Back on DEI Initiatives
Add another company to the growing list of those scaling back or scrapping their diversity, equity, and inclusion efforts, and it's a big one: Meta. Vice president of people Janelle Gale sent a memo...
View ArticleFanDuel Super Bowl 59 Ads Stop Sending Gronk to Do the Mannings’ Job
Rob Gronkowski can't kick a field goal on Super Bowl Sunday, so FanDuel is turning to New Orleans' own Peyton Manning and Eli Manning to get it done at Super Bowl 59. After watching the former New...
View ArticleAs LA Fires Rage, Ad Agencies Race to Support Both Their Communities and...
The wildfires around the Los Angeles area have devastated businesses and homes, and the flames are still being fanned by high winds. So far, they've caused between $135 billion and $150 billion in...
View ArticleDentsu Americas CEO Michael Komasinski Is Out
Dentsu Americas CEO Michael Komasinski is leaving the agency immediately, the holding company revealed on Tuesday. Later that morning, Criteo revealed that Komasinski will join the ad tech firm as CEO,...
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