The Sports Bra Builds Women’s Sports Fandom Into a Franchise
Growing demand and Alexis Ohanian's backing led The Sports Bra to open locations in Boston, Indianapolis, Las Vegas, and St. Louis.
View ArticleWeek of May 26 Morning News Ratings: GMA and CBS Mornings Gain Demo Viewers...
All three morning shows saw week-to-week declines in total viewers.
View ArticleFox 11 in LA Promotes Bob DeCastro to Morning Anchor
His path in journalism follows a distinguished first career in the U.S. Navy, where he served as a Lieutenant aboard a destroyer based in San Diego.
View ArticleWeek of May 26 Evening News Ratings: All 3 Newscasts Struggle For Viewers...
Lester Holt's final week in the anchor's chair likely helped Nightly News stay steady in total viewers.
View ArticleAfter 17 Years, CCO Scott Bell Leaves Droga5 for BBDO
Scott Bell, one of Droga5’s earliest creative leaders, has joined BBDO New York as chief creative officer after 17 years at the agency.
View ArticleParamount Cuts Ties With WPP Media After Two Decades of Partnership
Paramount is cutting ties with its media agency of record for over 20 years.
View ArticleCleveland Station Launches Morning Livestream Show
The show is a continuation of its GO! Morning show
View ArticleSunday, June 1 Evening Cable News Ratings: Trey Gowdy Is Fox News’...
Sunday Night in America led in total viewers and the demo.
View ArticleAs Snack Sales Fall, Americans Take Comfort in Campbell’s Soup
Amid inflation fears, Cooking With Campbell's is an old marketing idea still worth its salt.
View ArticleDuolingo’s Owl Has Entered the Love Island USA Villa
Watch out, Love Islanders—Duo has entered the villa.In a new partnership with Peacock, the language learning app’s unhinged owl mascot has joined the cast of Love Island USA Season 7—and […]
View ArticleReanna Rosenthal Joins WVVA in West Virginia as AM Anchor and Producer
This is Rosenthal's first job in local TV.
View ArticleWBD’s Latest Round of Layoffs Hit Cable TV
The layoffs are happening at a time when WBD's TV cable business continues to see declines.
View ArticleMonday, June 2 Evening Cable News Ratings: Rachel Maddow Dominates...
Maddow had a strong second place finish in the 9 p.m. hour.
View ArticleTuesday, June 3 Evening Cable News Ratings: Abby Phillip Scores a Double...
CNN NewsNight has often won the demo, but rarely finished first in both measured categories.
View ArticleGoogle Pulls NSFW Video App XShorts From Play Store After ADWEEK Exposes...
Google has wiped the popular adult video app XShorts, which earlier this week was trending in the top 5 apps on the Play store, after an ADWEEK investigation found blue-chip brands inadvertently...
View ArticleThe Trade Desk’s Deal Desk Aims to Save Advertisers Hours of Deal-Making...
Advertisers spend upwards of 40% of their work week troubleshooting deal IDs.
View ArticleApartment Therapy Projects 26% Revenue Bump Thanks to Sticky, Sponsored Tools
The publisher launched its fifth sponsored tool, a Room Planner sponsored by Discover, on Thursday.
View ArticleHow Neopets Made the Most Surprising Comeback in Online Gaming
Rather than chasing trends, the brand is investing in belonging and letting its community guide what comes next.
View ArticleAmazon Is Quietly Killing a Program That Brands Used to Drive Sales. Experts...
The social media-style feed was fundamentally misaligned with shopper behavior, one agency said.
View ArticleCircle K Reveals First Work From New AOR Grey
Circle K has named Grey as its first global creative agency of record, launching the “Circle K Makes Your Day” platform and debuting the “We Definitely Have That” campaign.
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