Unilever’s Esi Eggleston Bracey on AI, Consumer Evolution, and Cannes...
Discover the CPG giant’s growth marketing strategy that builds brands through analytical rigor.
View ArticleRobert Valdes to Lead Production at VCCP Amid U.S. Expansion
Robert Valdes has been named CPO of Girl&Bear, VCCP’s in-house content studio, and will lead its expansion in the U.S.
View ArticleRebecca Van Dyck Joins Airbnb as CMO Amid Strategic Shift
Airbnb has named Rebecca Van Dyck as its new chief marketing officer (CMO) as current global head of marketing Hiroki Asai moves into the new role of chief experience officer.Van […]
View ArticleRevolving Door Roundup: Alex Marquardt Departs CNN Following Defamation Suit...
Marquardt was at the center of a defamation suit brought by Zachary Young.
View ArticlePerplexity Sees 20% Monthly Growth in Search Queries, CEO Eyes 1 Billion Weekly
Aravind Srinivas hinted at more deals following Motorola partnership.
View ArticleHouston Fox Station Eliminates Sports Anchor Position
Anchor Will Kunkel said he was told yesterday was his last day at the station.
View ArticleWednesday, June 4 Evening Cable News Ratings: The Five and Jesse Watters...
The Five was the most-watched newscast of the evening in total viewers.
View ArticleDanone Is Redefining the Influencer Marketing Playbook
At a time when culture moves quickly and content is ubiquitous, Danone is redefining the marketing playbook along with Linqia, its agency of record and one of the largest influencer agencies in the world.
View ArticleCommerce Unleashed: Powered by Creators, Fueled by Data
Inmar Intelligence is pioneering deep data analysis as a way to develop authentic partnerships between creators and brands.
View ArticleMeet Marketing’s Most Dynamic Duo: Connected TV and Social
At ADWEEK’s 2025 Social Media Week in May, Kristen Navarro, the director of customer success at MNTN, sat down with Annie Waskover, an svp of accounts at digital tech ad agency Maison MRKT, to talk...
View ArticleHow Strategy, Data, and Amplification Supercharge Creator Marketing
At ADWEEK’s 2025 Social Media Week conference in May, Pearpop founder and CEO Cole Mason and investor Alexis Ohanian sat down with ADWEEK’s chief content officer, Zoe Ruderman, to discuss their...
View ArticleGet More from Your Social Strategy with YouTube
For brands wanting to reach consumers with influencer-driven marketing campaigns, YouTube, celebrating its 20th anniversary this year, may be one of the oldest social media sites, but it’s still one of...
View ArticleCanal+, Netflix Extend Strategic Partnership to Africa
Canal+ will become the first pay TV operator in that region of Africa to distribute Netflix as part of its subscription services.
View ArticleStreaming Ratings, Week of May 5: Four Seasons Dethrones You
Only two titles had more than a billion viewing minutes, both of which belonged to Netflix.
View ArticleTicker: ESPN’s New York Shows Are on the Move
The Disney-owned sports network will make the move to 7 Hudson Square.
View ArticleWalmart Taps Walton Goggins to Prove It Sells More Than You Think
The retailer wants to show how it’s changed.
View ArticleThursday, June 5 Evening Cable News Ratings: The Trump/Musk Feud Lifts Ratings
CNN and MSNBC saw increased viewership compared to a typical evening.
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